【岗位职责/KeyResponsibilities】
1.全面负责公司在 Instagram、Facebook、TikTok 等国际社交平台的内容策划、发布与日常运营，聚焦 香港、新加坡、马来西亚、美国、加拿大 等核心市场，提升品牌国际曝光与影响力。Managecontentstrategy,publishing,anddailyoperationson Instagram,Facebook,andTikTok,focusingon HongKong,Singapore,Malaysia,theU.S.,andCanada toelevatebrandvisibilityandengagement.
2.基于目标市场用户习惯与文化趋势，独立策划并产出高质量英文内容（图文、短视频、互动话题等），确保内容兼具创意与传播力。Planandproduce high-impact,culturallyrelevantEnglishcontent (posts,shortvideos,interactivetopics)thatalignswithmarketpreferencesanddrivesengagement.
3.以数据为导向，持续追踪平台表现、用户行为与流量结构，定期复盘并优化内容策略，实现 粉丝增长、互动率提升与转化率优化。Trackandanalyzeperformancedata toassesscontenteffectivenessanduserbehavior;optimizestrategiestoachievemeasurablegrowthinfollowers,engagement,andconversionmetrics.
4.与品牌、设计、教务及海外校区等跨部门团队高效协作，确保内容输出与整体品牌战略保持一致。Collaboratecross-functionallywithbrand,design,andregionalcampusteamstoensurecontentconsistencyandstrategicalignment.
5.主动洞察海外社交媒体新趋势与平台机制，结合热点制定创新传播方案，提升品牌声量与内容影响力。Stayaheadof emergingsocialmediatrendsandalgorithms,leveraginghottopicstocreateinnovative,trend-drivencampaignsthatstrengthenbrandinfluence.
6.参与部分海外市场活动的线上宣传与线下落地执行，展现出良好的跨文化沟通与项目管理能力。Supportonlineandofflinemarketinginitiativesinoverseasmarkets,demonstratingstrongcross-culturalcommunicationandprojectmanagementskills.
7.支持销售与营销团队，制作具有高转化率的广告内容，实现品牌曝光与业绩增长的闭环。Partnerwithsalesandmarketingteamstocreate conversion-focusedadcontent,drivingqualifiedleadsandmeasurablebusinessoutcomes.

【任职要求/Requirements】
1.英语流利，具备出色的英文写作、表达与内容创意能力，能独立完成中英文内容策划与执行。FluentinEnglishwithexceptionalwritingandcreativecommunicationskills;capableofproducingbilingualcontentindependently.
2.拥有英语国家留学或长期工作经历，对多元文化、国际用户心理及社交习惯有深刻洞察。OverseasstudyorworkexperienceinEnglish-speakingcountries,withdeepinsightintomulticulturaluserbehaviorandglobalmediahabits.
3.本科及以上学历，市场营销、传媒、新闻、广告等专业优先。Bachelor’sdegreeorabove,preferablyinMarketing,Media,Communications,orJournalism.
4.至少1年以上海外新媒体运营或相关岗位经验，熟悉社交平台算法与增长机制。Minimum1yearofexperienceininternationalsocialmediaoperationsorrelatedroles,withastronggraspofplatformalgorithmsandgrowthtactics.
5.数据敏感度高，能够基于指标分析内容表现与用户路径，优化内容策略。Highlydata-driven,skilledinanalyzingkeymetricstorefinecontentstrategyandimproveaudiencetargeting.
6.具备强烈的责任心与结果导向思维，愿意为内容成效与品牌增长负责。Strongsenseof ownershipandaccountability,witharesults-orientedmindsetfocusedongrowthandmeasurableimpact.
7.热爱新媒体与品牌传播，富有创意思维与实验精神，愿意不断探索创新内容形式。Passionateaboutsocialmediastorytellingandbrandcommunication,witha creativeandexperimentalmindset.
8.熟悉主流 AI内容创作与效率工具（如ChatGPT、Midjourney、CanvaAI等），能将工具高效融入工作流程。Familiarwith AI-poweredcontentcreationandproductivitytools (e.g.,ChatGPT,Midjourney,Notion,CanvaAI,Runway,CapCutAI),andabletointegratethemeffectivelyintodailyworkflows.
9.能接受偶尔海外出差，适应多市场、多文化的工作环境。Willingtotravelinternationallyoccasionallyandadapttofast-paced,multiculturalenvironments.

【加分项/PreferredQualifications】
●拥有成功运营海外品牌或个人账号的案例，能以数据展示成果。Provensuccessmanagingoverseasbrandorpersonalaccountswith data-backedperformanceresults.
●熟悉基础的设计排版及视频剪辑工具（如Canva、CapCut、PremiereRush等）。Proficientwithbasicdesignandvideoeditingtools(e.g.,Canva,CapCut,PremiereRush).
●具备从0到1构建内容体系或社交媒体账号的经验。Experiencein buildingandscalingsocialmediapresencefromthegroundup.
●对AI驱动的营销趋势、内容生成与数据分析有持续学习与探索热情。Demonstratedinterestin AI-drivenmarketingtrends,contentgeneration,anddataanalytics.

出差中国香港、新加坡
英语作为工作语言
出差时长偶尔出差